PPC (Pay-Per-Click) is a highly effective means of driving traffic towards your website. Every PPC agency worldwide swears by its assured and quality results. here we are provide how to set up PPC Campaign in easy steps.
Carrying out your own PPC campaign in the right manner is worth your time, efforts, resources, and every investment.
But, how to do it all from planning to implementation, correctly?
There is a certain level of knowledge along with the awareness of different ways in which you can run your PPC campaign in the right manner from beginning till the end.
In this post, we will address 9 significant steps you must take for a successful PPC campaign.
Step 1: Set Your Goals
The first step always is captured by meticulous planning and goal defining. Your campaign heavily relies on the goals you have decided to pursue and your strategy to do so.
Be it is to gain more website traffic, improved video views, or sales conversions, whatever your goal may be, just have a clear idea about it in your head.
Your goals must be realistic in all their essence. The unrealistic just tend to waste your time and effort and lead the journey towards failure. Plan for realistically achievable goals and then initiate the campaign.
Step 2: Choose Keywords Carefully
Finding suitable keywords is crucial as it influences a significant portion of your PPC campaign.
Your ad copy must be optimized with appropriate keywords. This would ensure the presence and visibility of your ads for the right search queries. Keywords are an important regulator of your present competition as multiple advertisers are using and competing with them.
You can pick suitable keywords through keyword research. This can be done utilizing various tools such as Google Keyword Planner, SEMrush, etc.
They would allow you to find related keywords as per your niche along with its ranking, SERP analysis, and so on.
Step 3: Use Negative Keywords
As necessary, using relevant keywords is, equal importance is shared by the use of negative keywords. There are times when your ad can show up for irrelevant keywords. In this case, the negative keywords restrict your ad from being displayed for the wrong and unnecessary keywords.
Acting as the opposite of relevant keywords, negative keywords stop your ad from triggering and getting displayed where you don’t want them to appear.
You need to pay for every click happening, and the ones resulting from irrelevant keywords can cost you a lot with no possibility of an outcome. Negative keywords prevent the wastage of your money by not displaying your ads for irrelevant searches.
Negative keywords can be selected at both the ad group and campaign level.
Step 4: Right Landing Pages
The PPC ads direct the users to a specific page where they take adequate action. The action could be anything from buying the product and signing-up to enrolling for something else and so on.
While creating your ads, there’s a need to add the destination URL of the pages and, it is thus vital to choose the right landing pages.
Direct your potential customers to pages with high appropriate options, visible call to action, etc. to ensure the conversion.
You can seek help from a PPC agency for the development of the right landing pages.
Step 5: Multiple Ad Groups
Running your campaign with a single ad group as it is very limiting in terms of growth. You don’t get many opportunities for optimization.
An ad group is the place where you tend to become specific with the targeting. Different keywords and audiences with varying ad groups can be targeted.
You should target different types of target segments having diverse messaging, keywords, along with destination URLs. Multiple ad groups in this situation allow you access to various target keywords and audiences.
Step 6: Ads Optimization
Ads are the most basic yet significant thing about your PPC campaign.
It is the one responsible for people clicking on it or leaving it.
Therefore, build an ad copy strong enough to grab the audience’s attention and clicks immediately.
Step 7: Opt for a Remarketing Campaign
PPC campaigns are not always for new customers. They can be used to retarget your existing customers as well.
Remarketing campaigns allow you to target people who earlier interacted with your brand but did not take action. Since they already recognize you and your brand, they are more likely to convert.
Remarketing can be used to target different user groups based on their previous online behavior.
If someone checked out a product earlier but did not buy, remarketing will show them that particular product again as an ad to remind them to take action.
This works well as these users were already interested. They only needed a push.
All you have to do is have a clear idea of the type of users you want to target and then run a dynamic remarketing campaign.
Step 8: Conversions Tracking
Measuring your growth is always essential. No matter how good your PPC campaign might be, you would never know it without measuring its performance. You must see the impact your ads are having and the number of conversions you are getting.
Tracking conversions also tell which particular ads are doing well. This can be used for further optimizations and management in the future.
Step 9: Utilize A/B Testing
In the end, you have to test your ads for any required optimization.
A/B testing helps you with the same. Using it, you show one ad to a specific set of your audience and another one to the rest of the audience. This lets you compare which ad worked better.
You can use A/B testing to check different ad components such as CTAs, headlines, images, colors, and more. Until you achieve the best ad copy, each ad element can be tested using A/B testing to gather valuable insights into CTA placements, visual elements’ effectiveness, etc.
This information will help you design better ads.
The Bottom Line
Running a PPC campaign is not easy but can be done effectively and seamlessly by understanding the tips mentioned above.
Just make sure to hire a skilled pay per click management company to help you bring the best results out of the process.